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Why location data is the next personalization tool for brands and retailers

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How brands use loyalty programs as a ‘focus group’ to drive growth

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Tractor Supply bets on OpenAI as its primary AI partner

Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.

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