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Why location data is the next personalization tool for brands and retailers

October 09, 2025

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How Gen Z is reshaping shopping — and what it means for Gen Alpha

August 20, 2025

How CPG brands are boosting performance with personalized content at scale

August 12, 2025

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How retailers can address the Black Friday trust crisis one shopper at a time

June 12, 2025

Why brands and retailers are leaning into targeting recent movers

June 12, 2025

What retailers need to know to build lifetime customer connections

June 05, 2025

The consumer trends shaping 2025

December 19, 2024

How brands are using AI to optimize shopping ads for natural customer language

December 11, 2024

How brands and retailers are optimizing their loyalty efforts

November 01, 2024

How brands and retailers benefit from sharing retail data

August 01, 2024

Unpacked: The marketer’s guide to programmatic direct mail

October 25, 2023

How brands are tackling the future of fulfillment

August 23, 2023

The state of CTV in 2023: As some challenges fade, new tech enters the picture

August 03, 2023

The future of advertising on TV

July 28, 2023

Unpacked: Framing measurement and attribution solutions in a fragmented RMN ecosystem

July 27, 2023

Virtual event: How retailers are using AI to produce and manage content

June 14, 2023

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Store of the Future

Tractor Supply bets on OpenAI as its primary AI partner

Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.

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