Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]
Despite the DTC world's early stance against discounting, companies have given into holiday sales over the past few years. This week, executives argue the case for and against Black Friday sales.
In this edition of the weekly Research Briefing, we share focal points from Modern Retail’s newly released second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.