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In a new guide for brands and agencies, learn tips and techniques for properly balancing linear TV and OTT ad spend.
A growing number of brands are taking steps to manage risk on digital commerce platforms. In a new guide, learn how DTCs can keep their e-commerce operations up and running — and mitigate supply chain impacts if their IT breaks down.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
As bot-driven fraud eats into budgets, marketers are placing a heightened focus on identifying the characteristics that account for authentic audience humanity.
New research into U.S., Canadian and North American buyers finds that advertisers across regions have ambitious plans for omnichannel programmatic growth. Buyers in the U.S., in particular, have big plans for connected TV.
Business owners are eager to stabilize and create a survival plan, and pricing is crucial. In a new guide, learn how to set prices in real-time by analyzing historical sales data and rapidly adapting to market changes.
According to new findings, “new essentials” such as games and skincare are the most in-demand e-commerce items after necessities such as food. And, in the hunt for these new essentials, shoppers are prioritizing DTC brands over third-party retailers.
As some advertisers flee television during the pandemic, many retailers and DTC brands are taking advantage of low-priced inventory — and the sudden dip in competition — to make inroads into premium TV ads.
In-house agencies are well positioned to become crucial drivers of business growth. But first creative professionals must learn to manage risk and create alignments with the broader business.
In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets.
In a new guide for retailers, learn the latest tools and techniques for using email to drive brand awareness and revenue.
Increasingly, digital subscription brands are partnering with other streaming services to offer add-ons. A prime example is Spotify, which has offered an add-on subscription to Hulu.
In a new guide for retailers, get tips and tools for using demand metrics to set pricing — as opposed to relying on price matching that may not gauge what customers are actually willing to spend.
Brands such as BarkBox and Cora are championing social good and ethically sourced products to attract subscribers and drive brand loyalty.
Speedo is offering consumers the ability to subscribe to its swim analyzing app, Speedo On, in an effort to drive customer loyalty and retention. The app provides subscribers data points like pace, speed, distance, stroke count, heart rate and calories burned.
Advertisers, in a marketplace transformed by creativity gone remote, how much of your campaign content is still in-house versus UGC? How are you using data to make choices and effectively target your campaign content? Take this survey and get the full results plus a $5 Starbucks gift card.
To help restaurants get back on their feet, a host of US states have permitted restricted reopening, making use of outdoor space. While it may be easy for some, it's impossible for others. And while such limited reopenings are a good start, they won’t suffice to keep many eateries afloat,
Read MoreThe Amazon Advertising Strategies Virtual Forum is a series of presentations, workshops and talks taking place over three mornings that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it.
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