Unpacked: Why incrementality became such a popular retail media buzzword
June 12, 2023 ■ 6 min read
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Digiday Media
Roughly half of Blue Lagoon’s 1.2 million expected visitors this year will come from the United States. Given the popularity of the destination and its skincare benefits, executives told Modern Retail that the expansion to the U.S. allows them to reach customers who’ve already been to Iceland as well as acquire new customers.
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