Sponsored Archives - Page 11 of 12 - Modern Retail

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For marketers, fraud-free campaigns put an accurate lens onto audience humanity

May 27, 2020

Research: Programmatic budgets are expanding on mobile and connected TV

May 26, 2020

As a recession looms, brands are putting renewed attention on price to prepare for rapid change

April 22, 2020

As e-commerce becomes the norm, successful brands are emphasizing creativity, entertainment and personal development

April 22, 2020

With a recession looming, marketers are buying premium TV ads for the price of direct-response campaigns

April 21, 2020

A marketer’s guide to building and strengthening in-house studios

April 19, 2020

To optimize campaigns, TV advertisers are starting to look beyond age and gender

April 02, 2020

A retailer’s guide to keeping email marketing campaigns competitive

March 23, 2020

To fight churn, digital services are partnering on cross-promotions

March 22, 2020

Guide: How price matching limits revenue potential

March 16, 2020

More DTC brands are using ethical products and messaging to drive subscriptions

March 06, 2020

Speedo is driving subscriptions by giving customers access to athletic data

February 21, 2020

Sky, The Times and Telenor discuss the impact of in-housing marketing

February 10, 2020

Guide: Why retailers are struggling for personal relevance in customer service

January 14, 2020

Three ways to channel digital natives and build a total DTC mindset

December 17, 2019

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Top Story

Store of the Future

Tractor Supply bets on OpenAI as its primary AI partner

Tractor Supply is honing in on OpenAI as its main partner for AI technology. A tech executive at Tractor Supply said he wanted to pair up with OpenAI to learn the best ways to implement AI and to create consistencies around governance and its future roadmap.

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