Vidhi Choudhary, Author at Modern Retail

Digital Marketing Redux

Google unveils a new virtual try-on feature for apparel as it tries to fend off competition in shopping

June 15, 2023

Digital Marketing Redux

While Meta tries to push Advantage+ Shopping Campaigns, some agencies aren’t yet convinced

June 13, 2023

Unpacked

Unpacked: Why incrementality became such a popular retail media buzzword

June 12, 2023

Member Exclusive

Amazon Briefing: Facing a profit crunch and uncertain economy, sellers are shaking up their Prime Day strategies

June 08, 2023

Marketing

Netflix’s merchandise strategy grows beyond ‘Stranger Things’ as it partners with brands like Athletic Brewing and Lacoste

June 06, 2023

The Marketplace Boom

Shopify puts spotlight back on its Shop app with the rollout of Shop Cash rewards program

June 02, 2023

Digital Marketing Redux

‘Lost its buzz’: Some brands cut Snap ads due to poor efficiency

June 01, 2023

Digital Marketing Redux

How regional grocer Save Mart is looking to grow its retail media business

May 30, 2023

The Amazon Effect

Six Flags to pilot Amazon’s Just Walk Out technology in June ahead of peak summer season

May 30, 2023

Earnings

Pinduoduo earnings indicate a recovering Chinese e-commerce landscape

May 26, 2023

The Amazon Effect

A timeline of Amazon’s efforts to curb counterfeit selling

May 23, 2023

The Marketplace Boom

Shein bets on third-party marketplace, pop-ups to grow its following in the U.S.

May 23, 2023

Earnings

Sluggish general merchandise sales hurt Walmart’s profit margins in otherwise stellar first-quarter numbers

May 18, 2023

Digital Marketing Redux

Meta announces new ‘Promotional ads’ tool to highlight deals

May 18, 2023

Member Exclusive

Amazon Briefing: Unpacking Amazon’s shopping ambitions within mobile games

May 18, 2023

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Vidhi Choudhary

Vidhi Choudhary

Google unveils a new virtual try-on feature for apparel as it tries to fend off competition in shopping

While Meta tries to push Advantage+ Shopping Campaigns, some agencies aren’t yet convinced

Unpacked: Why incrementality became such a popular retail media buzzword

Amazon Briefing: Facing a profit crunch and uncertain economy, sellers are shaking up their Prime Day strategies

Netflix’s merchandise strategy grows beyond ‘Stranger Things’ as it partners with brands like Athletic Brewing and Lacoste

Shopify puts spotlight back on its Shop app with the rollout of Shop Cash rewards program

‘Lost its buzz’: Some brands cut Snap ads due to poor efficiency

How regional grocer Save Mart is looking to grow its retail media business

Six Flags to pilot Amazon’s Just Walk Out technology in June ahead of peak summer season

Pinduoduo earnings indicate a recovering Chinese e-commerce landscape

A timeline of Amazon’s efforts to curb counterfeit selling

Shein bets on third-party marketplace, pop-ups to grow its following in the U.S.

Sluggish general merchandise sales hurt Walmart’s profit margins in otherwise stellar first-quarter numbers

Meta announces new ‘Promotional ads’ tool to highlight deals

Amazon Briefing: Unpacking Amazon’s shopping ambitions within mobile games

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Digiday Media

Vidhi Choudhary

Vidhi Choudhary

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